NAVIGATION

Dataphoria Lead Generation & Data-Driven Services

Social media marketing becoming too expensive? Boost campaign scale with off-page lead generating services.
Your nerdiest lead generation partner across Australia & NZ.

You actually need to pass a maths test to work here!

Consumer lead generation
pay-per-lead services
Fundraising lead generation
and marketing lists
Consumer
list marketing
Warm Transfer Warm transfer
pay-per-lead
A consistent flow of Australian mortgage leads Mortgage re-finance leads
and appointments
Pre-paid funeral leads Pre-paid funeral
lead generation
Childcare Centre Leads Childcare centre
lead generation
Reactivation Segmentation Reactivation segmentation
for winback campaigns
CRM migration
and data enhancement

INSIGHTS

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Dataphoria provide lead generating services & list marketing solutions across Australia and NZ. We focus your marketing on the individuals with the highest chances of becoming your profitable customers.

OUR KEY SOLUTIONS FALL INTO 3 AREAS

Lead generation services (pay-per-lead):

Dataphoria have been generating opt-in leads in Australia and NZ through our exclusive sites and partner network since 2009.

Trusted by many of Australia’s top fundraising, energy, solar, mortgage and health marketers, Dataphoria generate a wide selection of engaged opt-in lead sources. Our team works closely with call centre teams to optimise campaign elements to meet our client targets.  Furthermore, our stance on compliance has set the benchmark for industry bodies including the FIA and PFRA and all lead sources are thoroughly audited using our unique processes.

Two of the greatest challenges for a cold calling campaign can be reduced by an effective lead generation campaign:

  • Firstly, your brand is already prominent in the mind of the consumer, as they have opted in. Therefore, a level of trust is already established, before the call is made, enabling the campaign to progress through to the later stages of the sales process quickly
  • Secondly, the individual has selected to hear about your offer, meaning that you already know that they are in market for your solution and you don’t need to convince them of the need. Therefore, you also only pay for leads and calling time for the small percentage of consumers that want to hear more from your team

Consumer list marketing data:

We improve list marketing results by building a full understanding of your business objectives before considering data options.  This enables careful, strategic marketing data selection to improve marketing performance.  Based on this strategy, data can be selected by consumer demographics, previous purchase behaviour and self-reported interests and buying intention.

Dataphoria can source your campaign data, merge multiple lists together and exclude your customer data, to provide you with a single clean marketing list for your campaign.

Hundreds of sources of data and thousands of combinations of selection variables available for consumer list marketing are available.  Therefore, we plan mailing and telemarketing list selection with a focus on matching your campaign goals to carefully selected testing options.

You can read more about marketing lists here.

Business marketing lists, account-based marketing solutions and CRM migration:

Quality customer and marketing data are the foundation of any successful business marketing campaign.  Therefore, where you are considering a full CRM data migration or a simple business marketing list rental, proper planning is key.  This is why brands including IBM, CSR and SAI Global have trusted Dataphoria to assist them in reaching their goals.

A successful business marketing campaign will have 3 goals:

  • Firstly, companies that do not qualify for your service will be removed from the target group before marketing begins, to reduce wastage. There is no point in marketing to businesses that are too big / too small / in the wrong industry to benefit from your offering
  • Secondly, the correct person within the business with be selected for the communication, to enable the message to reach the right decision maker. This will also enable telemarketing campaigns to succeed, where others fail based on meeting push-back from “gate keepers”
  • Finally, the campaign will build learnings, to enable improved campaign performance over time, in line with sales targets

Dataphoria notification statement

Dataphoria notification statement:Where data is received through this website, it will be used in relation to the purpose for which it was provided only, which may relate to:

Data is only disclosed by Dataphoria to third parties where they have a valid reason for receiving the data

Based on some of the activities carried out by Dataphoria and our client, Dataphoria may from time-to-time disclose personal data to a party that is overseas, where it is reasonably required for the related purpose.

The countries in which these recipients are located may include New Zealand, America, The United Kingdom, Singapore, Hong Kong, Japan, China, Dubai and other countries, where this is required. Dataphoria take reasonable steps to ensure the related overseas entities do not breach the APPs.

Dataphoria have taken reasonable steps to implement practices, procedures and systems relating to our functions and activities that will help to ensure that Dataphoria, our suppliers and our clients comply with all Privacy and related Acts and that we will be able to deal with enquiries or complaints in relation to our compliance.

Dataphoria take reasonable steps to protect the personal data we collect from misuse, interference and loss and to protect it from unauthorised access, modification or disclosure.

When Dataphoria no longer require data we take reasonable steps to ensure that we destroy or de-identify the data.

Data is held securely by Dataphoria for the purposes it was provided by the related third parties until such time that it is no longer reasonably required. As individuals contact Dataphoria to request suppression from our databases and those of our related suppliers, this time period may be quite long. This allows for suppressions to occur when a related request is made. It also enables us to help our clients to restrict the frequency with which they contact individuals regarding their services.

Data held may include, from time-to-time, both personal and sensitive information, where the data is reasonably required to carry out our activities and where the data has been provided to us in such a way that the provider has warranted that they have not breached the Privacy Act 1998 (Cth) or the APPs in collecting or passing on the information.

COOKIES & OTHER WEB TECHNOLOGIES

We, as well as third-parties including website analytics, optimization, and marketing partners, may use Internet technologies, such as cookies to collect information about your computer or device and your online activity.

Generally, cookies are text files that are placed in your device’s browser. Cookies can be used to link your usage across different web pages, websites and browsing sessions and to personalize and improve your experience on the website(s) you visit.

Third-party cookie and tracking technology use: Our partners and the advertising service providers use these cookies and other Internet technologies to help us to create and present marketing offers that would be of interest to you and our current and future customers, and to deliver offers to you based on your interests across the various websites you visit beyond the Dataphoria.com.au domain.

Our Website may use Facebook and Google re-targeting cookies, to enable us to market to you with promotions after you have visited our website, in order for us to remind you of the reasons we wish for you to work with us or to advertise different offerings to you.

Our Website may use Google Analytics, in order to better understand your use of our Website. Google Analytics collects only the IP address assigned to you on the date you visit a website, rather than your personal information.

You may refuse cookies in your browser by disabling cookies. Most browsers accept cookies automatically, but may be configured not to do so or to notify the user when a cookie is being sent. You will need to manage your cookie settings for each device and browser that you use.

Our full Privacy Policy is available here on this website or in soft or hard copy, where an individual provides related contact details. There will be no charge for the provision of a copy of this policy. Should you have any questions regarding privacy, please contact us directly.