NAVIGATION

Insights (Blog)

Are your emails optimised for mobile?

by superadmin on February 2, 2014 in Uncategorised

Viewing an unresponsive email / web page on a mobile device is irritating, as it looks squashed and unfriendly.

This increases the chances of someone closing the email / browser or, worse still, unsubscribing.

Growing and farming a solid email marketing database is becoming the preferred method to maintain an ongoing stream of revenue from prospect / customer pools.

Many companies, however, are not considering the ever increasing percentage of people reading their emails on mobile devices.

Optimising content for mobile could have a very positive impact on the length of time and the level of interaction recipients have with your messages.

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