Will my communication actually reach and be read / heard by my target audience? Customer engagement is key. Now that you have decided who you want to target, consider the likelihood that the individual will actually end up reading/hearing your message, as there is no point in creating a well targeted communication if the related …
The backbone of your communication is the selected marketing universe, as no amount of clever salesmanship, compelling offers or attractive creative can undo poor targeting or low data quality. Sending your message to an individual or business that does not qualify for your offering wastes marketing resources and time spent dealing with unserviceable customers. Effective …
To size your market, we need to ask the question: Who are your customers and why do they buy from you? This sounds like a question that should be easy to answer, but when you take a step back and think about it, it is often hard to describe your customers in meaningful terms. By …
Call centre lowdown – by Daniel Pujawiyatna. Dataphoria Dan joined us 3 years ago, having run a call centre he worked in for 6 years. This enables Dan to provide unique insights across all aspects of calling campaigns. The first step – how do you choose a call centre? Anyone who has had the pleasure (or …
Consultative selling can transform the performance of a rep (sales representative) from mediocre to outstanding. The process brings the customer’s narrative to the forefront of every conversation and reminds the rep of the reason they have 2 ears and only 1 mouth. It is also designed to truly benefit the seller and the buyer. Why …
Will my audience engage with my communication and ultimately respond positively? A well targeted, accurate, responsive database will only work if all of the other aspects of the campaign align well with your goal. 2 key areas for consideration in this regard are: Are the targets likely to be direct-responsive people? Is my communication designed …
Will the data I source for my campaign be accurate and up to date? The complexities of data update strategies should certainly be considered when reviewing database quality, as this will impact your contact rates. Data decay will impact data sets at different rates, as external factors determine how each audience will change over time. …
Profiling enables marketers to gain meaningful insights into market segments through comparing them to an external data universe. Key benefits: Find more prospects that fit the profile of profitable customers / campaign responders Prioritise your campaign to reach the low hanging fruit first Tailor meaningful messages to your target market by getting closer to your …
When it comes to customer acquisition, targeting the right market is essential, but with so many options and choices to make, the process is a minefield. While we all know to target the people with the highest combination of propensity to buy and value as a client, a lack of insights often reduces us to …
ROI – not to be confused with your mate Roy… Without clearly defining marketing campaign goals, you will be unable to determine how to measure campaign performance. Normally, success is measured in terms of ROI (return on investment). To build an estimate for your anticipated ROI, the calculation can be based on the anticipated conversion …
Dataphoria notification statement:Where data is received through this website, it will be used in relation to the purpose for which it was provided only, which may relate to:
Data is only disclosed by Dataphoria to third parties where they have a valid reason for receiving the data
Based on some of the activities carried out by Dataphoria and our client, Dataphoria may from time-to-time disclose personal data to a party that is overseas, where it is reasonably required for the related purpose.
The countries in which these recipients are located may include New Zealand, America, The United Kingdom, Singapore, Hong Kong, Japan, China, Dubai and other countries, where this is required. Dataphoria take reasonable steps to ensure the related overseas entities do not breach the APPs.
Dataphoria have taken reasonable steps to implement practices, procedures and systems relating to our functions and activities that will help to ensure that Dataphoria, our suppliers and our clients comply with all Privacy and related Acts and that we will be able to deal with enquiries or complaints in relation to our compliance.
Dataphoria take reasonable steps to protect the personal data we collect from misuse, interference and loss and to protect it from unauthorised access, modification or disclosure.
When Dataphoria no longer require data we take reasonable steps to ensure that we destroy or de-identify the data.
Data is held securely by Dataphoria for the purposes it was provided by the related third parties until such time that it is no longer reasonably required. As individuals contact Dataphoria to request suppression from our databases and those of our related suppliers, this time period may be quite long. This allows for suppressions to occur when a related request is made. It also enables us to help our clients to restrict the frequency with which they contact individuals regarding their services.
Data held may include, from time-to-time, both personal and sensitive information, where the data is reasonably required to carry out our activities and where the data has been provided to us in such a way that the provider has warranted that they have not breached the Privacy Act 1998 (Cth) or the APPs in collecting or passing on the information.
COOKIES & OTHER WEB TECHNOLOGIES
We, as well as third-parties including website analytics, optimization, and marketing partners, may use Internet technologies, such as cookies to collect information about your computer or device and your online activity.
Generally, cookies are text files that are placed in your device’s browser. Cookies can be used to link your usage across different web pages, websites and browsing sessions and to personalize and improve your experience on the website(s) you visit.
Third-party cookie and tracking technology use: Our partners and the advertising service providers use these cookies and other Internet technologies to help us to create and present marketing offers that would be of interest to you and our current and future customers, and to deliver offers to you based on your interests across the various websites you visit beyond the Dataphoria.com.au domain.
Our Website may use Facebook and Google re-targeting cookies, to enable us to market to you with promotions after you have visited our website, in order for us to remind you of the reasons we wish for you to work with us or to advertise different offerings to you.
Our Website may use Google Analytics, in order to better understand your use of our Website. Google Analytics collects only the IP address assigned to you on the date you visit a website, rather than your personal information.
You may refuse cookies in your browser by disabling cookies. Most browsers accept cookies automatically, but may be configured not to do so or to notify the user when a cookie is being sent. You will need to manage your cookie settings for each device and browser that you use.
Our full Privacy Policy is available here on this website or in soft or hard copy, where an individual provides related contact details. There will be no charge for the provision of a copy of this policy. Should you have any questions regarding privacy, please contact us directly.
