NAVIGATION

Get more social media leads?

Looking to get more social media leads for your campaign, but hitting a roadblock?

It can seem impossible to get more social media leads without breaking the bank.

Either your social media marketing simply can’t generate enough volume or media investment hits the point of diminishing return.  That is, the cost-per-lead generated becomes too expensive when increasing budget.  This can leave you with a choice of becoming less targeted or buying leads that are so pricey, they provide a negative return on investment.

Point of Diminishing Call Centre Leads Returns

Looking outside the social media leads ecosystem to off-page lead generation might be a better alternative.

While it may feel like giving up a little control, the benefits of partnering with a 3rd party lead generation provider is likely to come with significant benefits.

The key will be to find an organisation with quality control, a fixed price per lead and a Privacy compliance mindset.  You will also need to decide if you are ready to partner with a lead gen company.

A relatively small pilot test (normally around 3 months), will give enough time to compare the return on investment for external with your existing marketing activities.  While the engagement of each lead may be marginally lower than the sales team is used to, 3rd party leads are usually significantly cheaper than internally sourced leads.

As a shrewd marketer, you will probably be aiming at a similar overall cost-per-acquisition.

How can 3rd party leads reduce financial risk?

Leads of this nature are often generated with surveys.  By generating leads cooperatively, individuals are more likely to say yes to at least one offer.  As a result, the 3rd party will have a higher hit-rate than a single advertiser, which keeps the pricing low.

You should also be working on a pay per lead model, to significantly reduce the risk of spending media budget and not generating enough leads.

However, not all leads are created equally.

With literally hundreds of options to choose from, it can be quite overwhelming to source leads of this nature directly.  It is recommend to find an agency with solid experience in the space.

 

 

Pay Per Lead

Are we ready for each other?

Trusted by many of Australia’s top fundraising, energy, solar, mortgage and health marketers, Dataphoria offers access to a wide selection of engaged op-in lead sources.

Digital and phone-based campaign sources are tirelessly optimised to improve ROI, by leveraging solid relationships with call centre teams.

Dataphoria grow Australian and NZ businesses without over-spending on marketing or impacting your marketing assets. In fact, if you can get more social leads from time-to-time, we will be happy to reduce our volumes, so that you don’t overspend or inundate your outbound calling team.

Compliance standards have been set by Dataphoria as a benchmark for industry bodies, with all sources thoroughly audited through our bespoke processes.

Learn more about our lead generation solutions here.

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