NAVIGATION

Uncategorised

How could a culture of consultative selling benefit my organisation?

by superadmin on March 14, 2022 in Uncategorised

Consultative selling can transform the performance of a rep (sales representative) from mediocre to outstanding. The process brings the customer’s narrative to the forefront of every conversation and reminds the rep of the reason they have 2 ears and only 1 mouth. It is also designed to truly benefit the seller and the buyer. Why …

Staying front of mind…

by superadmin on April 15, 2021 in Uncategorised

Of the 5 traditional media planning & buying principles, continuity is often forgotten in B2B marketing (the other 4 are reach, frequency,  impact and coverage). We aim to reach a portion of our audience with an optimum frequency, by addressing the area in which we aim to build solid coverage, with impact.  We then generate …

Marketing principles in a downturn

by superadmin on August 13, 2020 in Uncategorised
Dataphoria was born in the heart of the GFC.  This taught us that in challenging times, there is sometimes hope. We are very aware that it is not appropriate to market some businesses right now, based on safety concerns or government restrictions.  For other businesses, it may be the case that going against the grain ...

Leverage data with analytics to predict customer behaviour

by admin on February 21, 2019 in Uncategorised

Foreword: BUZZWORDS & ANALYTICS Like most buzzwords, many of the terms you will hear banded about at marketing and digital conferences relate to processes that have been undertaken by marketers for decades in one form or another.  They are given new names based on changes in related techniques of simply to make them sound more exciting. …

Are you a Marketing Hero?

by admin on April 11, 2018 in Uncategorised

Behind every Marketing Hero, is a network of experts… The key to marketing success is investing your time in what you do best. It’s too easy to get bogged down in tasks that don’t match your skill set. With so many niche solution providers offering great services, it pays to step back and look at …

5 tips on navigating the customer acquisition minefield

by admin on February 26, 2018 in Uncategorised

When it comes to customer acquisition, targeting the right market is essential, but with so many options and choices to make, the process is a minefield. While we all know to target the people with the highest combination of propensity to buy and value as a client, a lack of insights often reduces us to …

How do you choose a call centre for your campaign and keep them on their toes?

by admin on November 28, 2016 in Uncategorised

Call centre lowdown – by Daniel Pujawiyatna. Dataphoria Dan joined us 3 years ago, having run a call centre he worked in for 6 years. This enables Dan to provide unique insights across all aspects of calling campaigns.  The first step – how do you choose a call centre? Anyone who has had the pleasure (or …

How should I measure campaign performance?

by admin on October 11, 2016 in Uncategorised

ROI – not to be confused with your mate Roy… Without clearly defining marketing campaign goals, you will be unable to determine how to measure campaign performance. Normally, success is measured in terms of ROI (return on investment). To build an estimate for your anticipated ROI, the calculation can be based on the anticipated conversion …

List quality – is the devil in the detail?

by admin on September 14, 2016 in Uncategorised

Will the data I source for my campaign be accurate and up to date? The complexities of data update strategies should certainly be considered when reviewing database quality, as this will impact your contact rates. Data decay will impact data sets at different rates, as external factors determine how each audience will change over time. …

Branding alone doesn’t demand a direct response

by admin on September 1, 2016 in Uncategorised

Will my audience engage with my communication and ultimately respond positively? A well targeted, accurate, responsive database will only work if all of the other aspects of the campaign align well with your goal. 2 key areas for consideration in this regard are: Are the targets likely to be direct-responsive people? Is my communication designed …

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