Important update: The Privacy Law Reform will commence from 12 March 2014. This will bring about a range of changes for the marketing industry.
These will include, but are not limited to, the way that direct marketers need to: Manage customer and marketing data Communicate with prospects in all direct marketing activities Consider the definition of “personal information” We strongly recommend that marketers take the time to understand all of the changes, with particular focus on: Australian Privacy Principle …