Dataphoria form an independent conduit between our customers and every compliant source of leads in market. The successful data-driven marketing campaign will separate the targets with the highest propensity to become a profitable customer from everyone else. A cost-effective data-driven marketing approach will enable you to build a flow of qualified marketing leads regardless of economic conditions.
Our key solutions fall into 3 areas:
Consumer marketing data or direct marketing leads:
- There are hundreds of sources of consumer marketing lists available for use in mailing and telemarketing campaigns and thousands of combinations of selection variables
- Our focus is on matching your campaign goals to carefully selected data combinations to optimise your return on investment
B2B marketing lists and prospecting solutions:
A successful B2B marketing campaign will achieve 3 things:
- Companies that do not qualify for your service will be removed from the target group before marketing begins, to reduce wastage. There is no point in marketing to businesses that are too big / too small / in the wrong industry to benefit from your offering.
- The correct person within the business with be selected for the communication, to enable the message to reach the right decision maker. This will also enable telemarketing campaigns to succeed, where others fail based on meeting push-back from “gate keepers.
- The campaign will build learnings, to enable improved conversions over time. Campaign ROI should increase over time, in line with sales KPIs.
Performance-based lead generation through and survey lead provision and email campaigns:
2 of the greatest challenges from a cold calling campaign can be removed by an effective lead generation campaign:
- Your brand is already prominent in the mind of the consumer, as they have opted in. Therefore, a level of trust is already established, before the call is made, enabling the campaign to progress through to the later stages of the sales process quickly.
- The individual has self-selected to hear about your offer, meaning that you already know that they are in market for your solution and you don’t need to convince them of the need. Often, 99% of consumers will not respond to your offer, but you will only pay for the 1% of consumers that want to hear from you. You will effectively be delivered a constant flow of needles, from the haystack.