NAVIGATION

Fundraising leads

So who is Dataphoria?

Dataphoria is NOT an above the line marketing agency. We specialise in delivering fundraising leads who have expressed genuine interest in your charity or cause to convert into donors.

We already assist a large number of NFP organisations across Australia, New Zealand, and beyond, so you can leverage our expertise for your next fundraising campaign.

How does it work?

Dataphoria’s unparalleled lead generation network allows us to cost-effectively reach a large audience to ask them to opt in to hearing from your charity. For example:

We need your help to achieve X by the end of the year. Would you consider donating to Charity Y to support our goal?

Details of consumers who respond positively to the question are provided to your fundraising team for conversion.

What about creatives?

There is NO requirement for you to build the lead generation mechanism, related incentives or websites. All we need is an image or logo, and we will design the creative with you. Best of all, campaign turnaround can be as short as a few business days.

Is it for me?

Not all campaigns are eligible for this type of lead generation, but if you have a wide target market and a high performing fundraising team, this option can generate warm leads quickly, with low-risk tests available.

If you would prefer very high engagement leads, or direct online donor sign ups, you may prefer Dataphoria Digital – for programmatic display advertising.

Contact us today to find out if this fundraising lead generation channel is a good fit for your fundraising goals.

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    Dataphoria notification statement

    Dataphoria notification statement:Where data is received through this website, it will be used in relation to the purpose for which it was provided only, which may relate to:

    Data is only disclosed by Dataphoria to third parties where they have a valid reason for receiving the data

    Based on some of the activities carried out by Dataphoria and our client, Dataphoria may from time-to-time disclose personal data to a party that is overseas, where it is reasonably required for the related purpose.

    The countries in which these recipients are located may include New Zealand, America, The United Kingdom, Singapore, Hong Kong, Japan, China, Dubai and other countries, where this is required. Dataphoria take reasonable steps to ensure the related overseas entities do not breach the APPs.

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    When Dataphoria no longer require data we take reasonable steps to ensure that we destroy or de-identify the data.

    Data is held securely by Dataphoria for the purposes it was provided by the related third parties until such time that it is no longer reasonably required. As individuals contact Dataphoria to request suppression from our databases and those of our related suppliers, this time period may be quite long. This allows for suppressions to occur when a related request is made. It also enables us to help our clients to restrict the frequency with which they contact individuals regarding their services.

    Data held may include, from time-to-time, both personal and sensitive information, where the data is reasonably required to carry out our activities and where the data has been provided to us in such a way that the provider has warranted that they have not breached the Privacy Act 1998 (Cth) or the APPs in collecting or passing on the information.

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