Are you a Marketing Hero?
Behind every Marketing Hero, is a network of experts…
The key to marketing success is investing your time in what you do best. It’s too easy to get bogged down in tasks that don’t match your skill set.
With so many niche solution providers offering great services, it pays to step back and look at the big picture when planning how to spend your time.
When involved in building a website, a hero considers the outcomes strived for, rather than getting bogged down in coding detail. When briefing in creative, the hero considers whether the message will be communicated effectively. They consider how the audience will feel about the offer, rather than spending time worrying about colours, fonts, logos or music.
Our hero considers whether a campaign should build brand awareness or drive leads, rather than painstakingly choosing which media to use or when to run an ad.
When driving a conversion campaign, a true Marketing Hero focuses on how to convert leads into customers. Trusting the teams around them to optimise media selection, generate leads, drive engagement and ultimately close sales.
Finding the balance between detail and strategy is no easy task and selecting the right experts to partner with can be challenging.
Some key points to consider when selecting your network of experts are:
Are the goals of the partner aligned with your goals?
- Is the partner happy to build KPIs around your goals, rather than theirs?
- Is the partner willing to run a small test or a proof of concept, to give both parties confidence in the future success of the partnership?
- If the partner looking to lock you into a non-performance based contract, will they really care about your goals before the renewal of the contract looms?
Are you culturally aligned?
- If your business is saving the world, should you partner with a business that also markets unethical products of services, that ultimately harm the planet or people?
- Do you enjoy spending time with the partner? A true partnership is based on solid relationships. Don’t work with a team of people that you wouldn’t ultimately trust or like.
Does the partner come highly recommend?
- Did you hear of them through a reputable third party? If not, are they happy to offer references?
- How long has the partner been working with other clients? Repeat work and referrals are the ultimate accolade of a successful partner.
- How experienced is the partner in driving the results you seek?
How much of the conversation has been focused on your goals and not on their products and services?
- At the end of the day, every decision made for your campaign should be based on your goals.
Dataphoria have been building our client-focused success story since 2009. Our experienced team provide measurable data-driven solutions for customer acquisition, up-sell, cross-sell and retention.
Our expertise are in lead generation, marketing list strategy and customer analytics. Many of the clients we worked with from year one still work with us today. Perhaps your next heroic move will be contacting us?
