Marketing lists
Tailored marketing lists improve sales conversions in direct mail and telemarketing campaigns.
By partnering with world leading marketing data owners and through extensive knowledge of the make-up of the related databases, Dataphoria build data-sets according to the objectives of each marketing campaign.
Selections can be built on a choice of segmentation variables, customer profiling or the results of a live testing matrix.
Marketing list selection examples:
- Affluent young men on Sydney’s Lower North Shore
- Directors at home with $150K+ household income
- Charity donors with $100K+ income
- Frequent direct mail responders
- Home movers
- People with superannuation with a specific fund
- Purchasers of natural health products
- Business owners within larger companies in the finance sector
Dataphoria can:
- Source & merge multiple lists
- Suppress your customer data
- Code lists for multi-dimensional post-campaign analysis
- Output a single clean marketing list
The data strategy is designed according to your marketing objectives. For example:
- A mail / telemarketing / email solution designed for ongoing improvements across campaigns
- A customer analysis and segmentation plan
- The pinpointing of the customer segment with the highest propensity to respond to a promotion
The process involves gaining a deep understanding of the outcomes you are looking for and the data you already hold.
Typical marketing campaign cycle:
