Reduced sales targets and bigger marketing budgets for the new financial year?
Getting more with less will remain on the agenda for any new financial year, so why not resolve to improve results without working harder?
Albert Einstein famously stated that insanity is doing the same thing over and over again and expecting different results.
With this in mind, why not review your business in relation to the Pareto Principle. Like most businesses, 80% of your profits likely come from 20% of your customers.
Through learning how to define your top 20% in a meaningful way, you can focus your marketing efforts on attracting more profitable customers with targeted marketing campaigns and lead generation.