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We have outlined our solutions in brief below. You can also select your area of interest from our solutions menus or contact us today to explore further how we might be able to assist you in reaching your business objectives.
Performance based generation of marketing leads (pay-per-lead) is becoming an increasingly important part of the media mix.
Thousands of leads can be created according to your campaign targeting goals.
The fundamental difference between lead generation and marketing list provision is that the consumers have specifically stated that they want to hear from a named business about something that interests them.
Leads are sourced from our extensive partner networks of digital and telemarketing sources and can de-duplicated, standardised, cleansed and delivered in real time.
In a nutshell, lead generation takes the “cold” out of cold calling.
Assisting fundraisers around the world with marketing strategy, lead generation and list provision since 2001 enables Dataphoria to build a solid data-driven-marketing platform for our clients.
Solutions include:
Using a tailored marketing list will enable you to reach only the people you want to deal with.
There is nothing worse for a marketer than trying to fit a square peg into a round hole. Solar panel companies, for example, do not want to speak to somebody that rents a ground floor apartment… Where would they put the panel!
It is also important to note that great marketing leads are not expensive and the return on your investment can be quickly measured in terms of sales and the morale of your sales team.
There are literally hundreds of sources of consumer marketing leads for mailing / telemarketing campaigns and thousands of combinations of selection variables.
We don’t expect you to want to learn about all of the options, which is why our focus is on matching your marketing goals to best-fit solutions from market. We are happy to source and merge multiple lists for your campaign, with strategies to minimise the cost and wastage within your campaign.
Migrating one or more datasets into a CRM is business critical. With the right planning, customer experience, sales performance and marketing efforts will all benefit from your enhanced view of the universe.
Leveraging our data experience, access to Australian business and consumer reference data and technical knowhow makes Dataphoria the migration partner of choice.
Asking an experienced telemarketer / BDM to call companies from a non-specific calling list is like filling up a Ferarri with olive oil and expecting it to perform as it should. It is also an easy way to alienate the valuable sales resource.
Marketing campaigns that leverage your customers are a great place to start driving business growth, as your current and past customers have already demonstrated strong brand affinity.
You might be looking to win back lost customers or seeking upsell and cross-sell opportunities. Either way, Dataphoria can marry your transactional data with third-party behavioural and demographic / firmographic attributes to build a solution to find more gold in your database.
It is very easy to build a campaign and to judge the success according to the overall result.
Our focus is on building solid data strategy to enable improvement over time.
From gaining initial customer insights, to building campaign data selections and re-selections, the strategy is built around the goals of our clients.
Our techniques enable the measurement of the constitutive elements of the campaign, including data list selection, data selection variables, campaign creative and timing.
With a solid strategy, future campaigns and sales activity can be planned with a significantly reduced degree of risk.
It seems like a very basic question, but when asked “who are your customers and why do they buy from you?” marketeers and business owners often realise that they don’t really understand their customer.
Moreover, it is often difficult to understand why some customers are more profitable than others.
The great thing about customer profiling is that you only need to know the name (or business name) of the customer and their address. Our partners look after the rest.
The critical difference between a database analysis based solely on the makeup of a customer base and a true customer profile, is the insights gained about how your customers differ from the rest of the market place.
These insights will help you to build a solid plan for marketing activities, based on statistically proven techniques.
Data enrichment is the process of building additional intelligence around a database.
Often the enrichment is based around contact information or segmentation variables.
Dataphoria notification statement:Where data is received through this website, it will be used in relation to the purpose for which it was provided only, which may relate to:
Data is only disclosed by Dataphoria to third parties where they have a valid reason for receiving the data
Based on some of the activities carried out by Dataphoria and our client, Dataphoria may from time-to-time disclose personal data to a party that is overseas, where it is reasonably required for the related purpose.
The countries in which these recipients are located may include New Zealand, America, The United Kingdom, Singapore, Hong Kong, Japan, China, Dubai and other countries, where this is required. Dataphoria take reasonable steps to ensure the related overseas entities do not breach the APPs.
Dataphoria have taken reasonable steps to implement practices, procedures and systems relating to our functions and activities that will help to ensure that Dataphoria, our suppliers and our clients comply with all Privacy and related Acts and that we will be able to deal with enquiries or complaints in relation to our compliance.
Dataphoria take reasonable steps to protect the personal data we collect from misuse, interference and loss and to protect it from unauthorised access, modification or disclosure.
When Dataphoria no longer require data we take reasonable steps to ensure that we destroy or de-identify the data.
Data is held securely by Dataphoria for the purposes it was provided by the related third parties until such time that it is no longer reasonably required. As individuals contact Dataphoria to request suppression from our databases and those of our related suppliers, this time period may be quite long. This allows for suppressions to occur when a related request is made. It also enables us to help our clients to restrict the frequency with which they contact individuals regarding their services.
Data held may include, from time-to-time, both personal and sensitive information, where the data is reasonably required to carry out our activities and where the data has been provided to us in such a way that the provider has warranted that they have not breached the Privacy Act 1998 (Cth) or the APPs in collecting or passing on the information.
COOKIES & OTHER WEB TECHNOLOGIES
We, as well as third-parties including website analytics, optimization, and marketing partners, may use Internet technologies, such as cookies to collect information about your computer or device and your online activity.
Generally, cookies are text files that are placed in your device’s browser. Cookies can be used to link your usage across different web pages, websites and browsing sessions and to personalize and improve your experience on the website(s) you visit.
Third-party cookie and tracking technology use: Our partners and the advertising service providers use these cookies and other Internet technologies to help us to create and present marketing offers that would be of interest to you and our current and future customers, and to deliver offers to you based on your interests across the various websites you visit beyond the Dataphoria.com.au domain.
Our Website may use Facebook and Google re-targeting cookies, to enable us to market to you with promotions after you have visited our website, in order for us to remind you of the reasons we wish for you to work with us or to advertise different offerings to you.
Our Website may use Google Analytics, in order to better understand your use of our Website. Google Analytics collects only the IP address assigned to you on the date you visit a website, rather than your personal information.
You may refuse cookies in your browser by disabling cookies. Most browsers accept cookies automatically, but may be configured not to do so or to notify the user when a cookie is being sent. You will need to manage your cookie settings for each device and browser that you use.
Our full Privacy Policy is available here on this website or in soft or hard copy, where an individual provides related contact details. There will be no charge for the provision of a copy of this policy. Should you have any questions regarding privacy, please contact us directly.
