NAVIGATION

Business list marketing and data solutions

Without a carefully selected business list, sales can be arduous and painful.

The business 2 business sales challenge

There is nothing more frustrating for a sales representative than calling a company only to find that the business does not require the solution based on their size, industry or that the contact name on file is no longer within the business.  However, a sales team that spends their time researching every prospect online, rather than speaking to prospects, is a wasted resource.

To overcome these challenges, Dataphoria select data-sets according to the objectives of each list marketing campaign.  Each tailored business list is designed to improve sales conversions, by focusing activity on prospects with the highest propensity to buy from you.

Efficiencies are often gained when targeting contacts according to combinations of:

  • Decision maker job title
  • Business size
  • Industry types
  • Geographical location
  • Tech stack
  • Trigger events (mergers / acquisitions / product launches / new appointments)

Selections can be improved over time, according to post-campaign analysis.

Business list data

Business 2 Business Lists

Dataphoria also assist our clients in establishing the most effective way to deliver intelligence to the sales team.

The delivery of your solution will be based on the best fit with your team, which might be:

  • An Excel marketing list
  • A raw data file to upload into a CRM
  • Account-based-marketing (ABM) solution, with lines of reporting across and within business groups

Harness the power of business profiling and data enhancement:

Business database profiling can help to unlock predictive variables for acquisition campaigns and/ or cross-sell activities.  Additionally they can assist you in understanding your market penetration by segment.

Moreover, your database can be verified, standardised, merged with external data and enhanced with predictive segmentation variables and contacts.  This will provide you with a better view of your market.

Contact us online or call us today on 1300 537 787 to find out how we could assist you in growing your business.

Some of our clients have worked with our team for over 20 years.

A/NZ Database Marketing Leader – IBM:

“I worked with Dataphoria for a period of 18 months while at IBM. During this time I found them to be very responsive to campaign activity, and general data projects that were being run.

The team was great at delivering to the brief and then going beyond that and suggesting ways we could further enhance our projects.

During this time I also found communication and timeliness to be perfect.

I’d have no hesitation in recommending them to help out on your next data project.”

You can read more stories here.

It's time for us to talk - business to business!

Please get in touch to discuss your campaign goals today.

Dataphoria notification statement

Dataphoria notification statement:Where data is received through this website, it will be used in relation to the purpose for which it was provided only, which may relate to:

Data is only disclosed by Dataphoria to third parties where they have a valid reason for receiving the data

Based on some of the activities carried out by Dataphoria and our client, Dataphoria may from time-to-time disclose personal data to a party that is overseas, where it is reasonably required for the related purpose.

The countries in which these recipients are located may include New Zealand, America, The United Kingdom, Singapore, Hong Kong, Japan, China, Dubai and other countries, where this is required. Dataphoria take reasonable steps to ensure the related overseas entities do not breach the APPs.

Dataphoria have taken reasonable steps to implement practices, procedures and systems relating to our functions and activities that will help to ensure that Dataphoria, our suppliers and our clients comply with all Privacy and related Acts and that we will be able to deal with enquiries or complaints in relation to our compliance.

Dataphoria take reasonable steps to protect the personal data we collect from misuse, interference and loss and to protect it from unauthorised access, modification or disclosure.

When Dataphoria no longer require data we take reasonable steps to ensure that we destroy or de-identify the data.

Data is held securely by Dataphoria for the purposes it was provided by the related third parties until such time that it is no longer reasonably required. As individuals contact Dataphoria to request suppression from our databases and those of our related suppliers, this time period may be quite long. This allows for suppressions to occur when a related request is made. It also enables us to help our clients to restrict the frequency with which they contact individuals regarding their services.

Data held may include, from time-to-time, both personal and sensitive information, where the data is reasonably required to carry out our activities and where the data has been provided to us in such a way that the provider has warranted that they have not breached the Privacy Act 1998 (Cth) or the APPs in collecting or passing on the information.

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