NAVIGATION

Charity regular giver leads & lists

Dataphoria provides better charity regular giver leads and marketing lists for better results. Assisting Australian and NZ fundraisers in finding and attracting the consumers & businesses with the highest propensity to support them has been at our core since 2009.

We can also assist at the later stages of your donor relationship, with reactivation and donor upgrade solutions.

Opt-in charity regular giver leads & lottery leads (pay-per-lead):

Trusted by many of top fundraising call centres and charities across Australia and New Zealand, Dataphoria offers access to a wide selection of engaged donor lead sources. Our team tirelessly optimise digital and phone-based campaign sources according to true ROI, by leveraging solid relationships with fundraising call centres.

Our stance on compliance has set the benchmark for the FIA & PFRA and all sources are thoroughly audited using our bespoke processes.

About you: You may already be generating charity regular giver leads.  You find cost-per-lead is driven too high when you add more marketing budget.

Your call centre team are hungry for more marketing leads and you don’t want to risk hiring a traditional agency, as they tend to try to take over your social and ad accounts, risking existing campaign success.

You need a partner that will understand your customer journey, your ROI targets and the importance of quality over quantity.

De-risking your ad-spend when adding scale, by purchasing on a cost-per-lead basis from a partner, would enable you to focus your efforts on your customer journey and internal lead generation efforts.

About us: Dataphoria have assisted clients and their call centres in multiple verticals with digital and phone-generated leads since 2009.

We confidently provide solutions and advice across charity regular giver lead generation throughout Australia and NZ:

  • Lead generation for call centres, using targeted methods for high-quality lead selection (survey, calling and bespoke site leads)
  • Lead processes designed to draw in then qualify out ineligible prospects
  • Continual campaign optimisation
  • Live data cleansing, duplicate rejection, standardisation & lead delivery
  • Database growth, to enable ongoing communications to your target market
  • Automated omni-channel lead nurture, incorporating email, SMS and social media audiences

Our lead generation network spans hundreds of websites and calling partners across the globe.

Are you leveraging all of the leads you generate?

Most Australian marketers reach around half of leads generated with a single phone-based offer.  But what about all the leads you don’t contact and the ones that didn’t say yes the first time.  We call these the “Great Unloved.”

Learn how you can fully leverage all of your leads from our Managing Director here, in this presentation to Australian fundraisers:

Maximise Lead Generation Returns

Marketing lists (direct mail and/or telemarketing):

Prefer a cold acquisition approach?  Many charities reach out to Dataphoria for marketing list strategy, sourcing and data processing for tax, Christmas and shoulder appeals.

Whether you are launching a raffle, testing a direct mail approach or building a single-giver telephone conversion program, tailored marketing lists are selected according to your goals.

A full direct marketing data strategy will be built for your campaign, designed to learn and improve over time.

Reactivation segmentation:

Do you hold datasets that are not as responsive as needed?

Where a campaign needs scale, but database quality doesn’t justify it, data often goes to waste, leaving missed opportunity and KPIs.

Dataphoria hunt for gold in your database, by leveraging a range of third-party attributes, including:

  • shopping behaviour
  • psychographic & demographic segmentation variables
  • brand affinity

Data processing and analytics:

Looking to understand who your donors are, how they are behaving and what they are likely to do next?

From a basic donor segmentation project or donor profile, through to a fully automated single-customer-view, with 1-2-1 donor journeys, based on sophisticated predictive modelling, we can build a solution to meet your requirements.

You can also ask us about B2B fundraising data, CRM migration and data enhancement.

Proud member of the Fundraising Institute of Australia (FIA)

Dataphoria work with a number of charities and are proud members of the FIA.  We also assist in producing educational information for members of the FIA and PFRA in relation to Privacy compliance.

Please reach out today to learn how we can assist you on 1300 537 787 from Australia or using the contact form below from New Zealand.

FIA Code Compliant

Dataphoria notification statement

Dataphoria notification statement:Where data is received through this website, it will be used in relation to the purpose for which it was provided only, which may relate to:

Data is only disclosed by Dataphoria to third parties where they have a valid reason for receiving the data

Based on some of the activities carried out by Dataphoria and our client, Dataphoria may from time-to-time disclose personal data to a party that is overseas, where it is reasonably required for the related purpose.

The countries in which these recipients are located may include New Zealand, America, The United Kingdom, Singapore, Hong Kong, Japan, China, Dubai and other countries, where this is required. Dataphoria take reasonable steps to ensure the related overseas entities do not breach the APPs.

Dataphoria have taken reasonable steps to implement practices, procedures and systems relating to our functions and activities that will help to ensure that Dataphoria, our suppliers and our clients comply with all Privacy and related Acts and that we will be able to deal with enquiries or complaints in relation to our compliance.

Dataphoria take reasonable steps to protect the personal data we collect from misuse, interference and loss and to protect it from unauthorised access, modification or disclosure.

When Dataphoria no longer require data we take reasonable steps to ensure that we destroy or de-identify the data.

Data is held securely by Dataphoria for the purposes it was provided by the related third parties until such time that it is no longer reasonably required. As individuals contact Dataphoria to request suppression from our databases and those of our related suppliers, this time period may be quite long. This allows for suppressions to occur when a related request is made. It also enables us to help our clients to restrict the frequency with which they contact individuals regarding their services.

Data held may include, from time-to-time, both personal and sensitive information, where the data is reasonably required to carry out our activities and where the data has been provided to us in such a way that the provider has warranted that they have not breached the Privacy Act 1998 (Cth) or the APPs in collecting or passing on the information.

COOKIES & OTHER WEB TECHNOLOGIES

We, as well as third-parties including website analytics, optimization, and marketing partners, may use Internet technologies, such as cookies to collect information about your computer or device and your online activity.

Generally, cookies are text files that are placed in your device’s browser. Cookies can be used to link your usage across different web pages, websites and browsing sessions and to personalize and improve your experience on the website(s) you visit.

Third-party cookie and tracking technology use: Our partners and the advertising service providers use these cookies and other Internet technologies to help us to create and present marketing offers that would be of interest to you and our current and future customers, and to deliver offers to you based on your interests across the various websites you visit beyond the Dataphoria.com.au domain.

Our Website may use Facebook and Google re-targeting cookies, to enable us to market to you with promotions after you have visited our website, in order for us to remind you of the reasons we wish for you to work with us or to advertise different offerings to you.

Our Website may use Google Analytics, in order to better understand your use of our Website. Google Analytics collects only the IP address assigned to you on the date you visit a website, rather than your personal information.

You may refuse cookies in your browser by disabling cookies. Most browsers accept cookies automatically, but may be configured not to do so or to notify the user when a cookie is being sent. You will need to manage your cookie settings for each device and browser that you use.

Our full Privacy Policy is available here on this website or in soft or hard copy, where an individual provides related contact details. There will be no charge for the provision of a copy of this policy. Should you have any questions regarding privacy, please contact us directly.