NAVIGATION

Charity regular giver leads & lists

Dataphoria: the feeling you get with high quality charity regular giver leads and marketing lists.

Since 2009, Dataphoria has specialised in providing charity regular giver leads to Australian and NZ fundraisers.  Our charity marketing list solutions have also put fundraisers in touch with the consumers and businesses most likely to support them.

In addition to generating new leads, we can also assist at the later stages of your donor relationship, through reactivation and donor upgrade solutions.

Opt-in charity regular giver leads & lottery leads (pay-per-lead):

Dataphoria is trusted by many of the top fundraising call centres and charities across Australia and New Zealand.  We provide access to a wide range of engaged donor lead sources and constantly optimise digital and phone-based campaigns on true ROI.  This is thanks to our solid relationships with fundraising call centres.

Our rigorous stance on compliance has set the benchmark for the FIA & PFRA.  Every lead source is thoroughly audited using our custom processes.  Our fundraising Privacy toolkit is available here.

About your charity lead generation campaign:

If you are already generating charity regular giver leads, you might find that adding more budget drives the cost-per-lead too high.

Your call centre team is hungry for more leads, but you are wary of hiring a traditional agency that might take over your social and ad accounts, potentially disrupting existing campaign success.

What you need is a partner who will understand your customer journey, prioritising ROI and valuing quality over quantity.  By purchasing on a cost-per-lead basis you will add scale to the campaign, without risking ad-spend budgets.  This would enable you to focus your efforts on your customer journey and internal lead generation efforts.

About us:

Since 2009, Dataphoria have supported clients and their call centres across multiple industries with digital and phone-generated leads.

We confidently provide solutions and advice across charity regular giver lead generation throughout Australia and NZ, offering:

  • Targeted lead generation for call centres, with high-quality lead selection, through digital and calling surveys
  • Lead processes that draw in intent, then qualify out ineligible prospects
  • Continual campaign optimisation
  • Real-time data cleansing, duplicate rejection, standardisation and seamless lead delivery
  • Database growth, for ongoing communications to your target market
  • Automated omni-channel lead nurturing, incorporating email, SMS and social media

Our extensive lead generation network includes hundreds of websites and calling partners worldwide.

You can also learn more about our turn-key value exchange lead generation program here.

Are you fully leveraging all the regular giver leads you generate?

Most Australian marketers typically reach around 43% of their generated leads with a single phone-based offer.  But what happens to the leads you don’t contact and those who didn’t say “yes” the first time.  We refer to these as the “Great Unloved.”

Now, discover how you can make the most of all the leads you generate.  Our Managing Director shares insights and strategies in this presentation to Australian fundraisers, available here:

Don't waste regular giver leads

Don't waste charity regular giver leads

Charity marketing lists (direct mail and/or telemarketing):

Prefer a cold acquisition approach to charity regular giver leads?  Many charities trust Dataphoria for marketing list sourcing, strategy and data processing for tax, Christmas and shoulder appeals.

Whether you are launching a raffle, testing a direct mail approach or building a single-giver telephone conversion program, we tailor marketing lists selections to goals.

Furthermore, a comprehensive direct marketing data strategy will be built for your campaign, designed to learn and improve over time.

Reactivation segmentation:

Do you hold datasets that are not as responsive as you need them to be to warrant calling?

When a campaign needs scale but the database quality doesn’t justify it, valuable data often goes to waste, leaving missed opportunities and unfulfilled KPIs.

At Dataphoria, we hunt for “gold” in your database, leveraging a range of third-party attributes, including:

  • Shopping behaviour
  • Psychographic & demographic segmentation variables
  • Brand affinity

Data processing and analytics:

Looking to understand who your donors are, how they behave, and what they are likely to do next?

From a basic donor segmentation project or donor profile, through to a fully automated single-customer-view, with 1-2-1 donor journeys, based on sophisticated predictive modelling, we can build a solution to meet your requirements.

You can also ask us about B2B fundraising data, CRM migration and data enhancement.

FIA Code Compliant In Charity Lead Generation

Lead Generation Compliant

Proud member of the Fundraising Institute of Australia (FIA)

Dataphoria work with a number of charities and are proud members of the FIA.  We also assist in producing educational information for members of the FIA and PFRA in relation to Privacy compliance.

What our clients say

Happy Charity Client

Are you ready to talk to our team?

Please reach out today to learn how we can assist you on 1300 537 787 from Australia or using the contact form below from New Zealand.

Dataphoria notification statement

Dataphoria notification statement:Where data is received through this website, it will be used in relation to the purpose for which it was provided only, which may relate to:

Data is only disclosed by Dataphoria to third parties where they have a valid reason for receiving the data

Based on some of the activities carried out by Dataphoria and our client, Dataphoria may from time-to-time disclose personal data to a party that is overseas, where it is reasonably required for the related purpose.

The countries in which these recipients are located may include New Zealand, America, The United Kingdom, Singapore, Hong Kong, Japan, China, Dubai and other countries, where this is required. Dataphoria take reasonable steps to ensure the related overseas entities do not breach the APPs.

Dataphoria have taken reasonable steps to implement practices, procedures and systems relating to our functions and activities that will help to ensure that Dataphoria, our suppliers and our clients comply with all Privacy and related Acts and that we will be able to deal with enquiries or complaints in relation to our compliance.

Dataphoria take reasonable steps to protect the personal data we collect from misuse, interference and loss and to protect it from unauthorised access, modification or disclosure.

When Dataphoria no longer require data we take reasonable steps to ensure that we destroy or de-identify the data.

Data is held securely by Dataphoria for the purposes it was provided by the related third parties until such time that it is no longer reasonably required. As individuals contact Dataphoria to request suppression from our databases and those of our related suppliers, this time period may be quite long. This allows for suppressions to occur when a related request is made. It also enables us to help our clients to restrict the frequency with which they contact individuals regarding their services.

Data held may include, from time-to-time, both personal and sensitive information, where the data is reasonably required to carry out our activities and where the data has been provided to us in such a way that the provider has warranted that they have not breached the Privacy Act 1998 (Cth) or the APPs in collecting or passing on the information.

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Our full Privacy Policy is available here on this website or in soft or hard copy, where an individual provides related contact details. There will be no charge for the provision of a copy of this policy. Should you have any questions regarding privacy, please contact us directly.