NAVIGATION

Consumer marketing list data

Tailored consumer marketing list databases can greatly improve sales conversions and efficiencies in both direct mail and telemarketing campaigns.

For decades, direct marketers have been relied on renting marketing lists.  This approach has remained popular because, if you align all of the elements of the campaign, it can still deliver strong results.

While email list rental may also be of interest to a marketer, strict SPAM laws from ACMA generally prohibit email data rental, and the fines for violation can be very large.

With that in mind, let’s explore consumer-focussed marketing lists.  If you’re interested, you can also learn about business-to-business marketing lists here.

Remember, the marketing list will form the foundation of your campaign.  Deciding who you will target will greatly impact the success of your marketing program.

This forms the “PEOPLE” part of the 5 P’s of marketing.  You will also need to ensure that your campaigns works from the perspective of:

  • Promotion: How compelling is your offer?  Does it build a sense of urgency through a strong call to action and will it resonate with the people in the selected marketing list?
  • Product: Is the product or service you wish to promote appealing to the target audience?
  • Price: Have you considered a pricing strategy.  Think about whether you want position yourself as a premium or low-cost offering, how this compares to the market and the likely budget of the people in the marketing list.
  • Place: How far and wide you wish to spread your message? This may be based on proximity to your location or the state or country the people in the marketing list live.

Consumer marketing list selection options are endless.  Example selections:

  • Charity donors with $100K+ income
  • Direct responsive females
  • Affluent young men on Sydney’s Lower North Shore
  • Directors at home with $150K+ household income
  • Frequent direct mail responders
  • People who have recently bought a new home
  • Families
  • Purchasers of natural health products

Keep your list calling team motivated

List caller

Dataphoria can source your campaign data, merge multiple marketing lists and suppress your customer data, to provide you with a single, clean marketing list for your campaign.

By partnering with world-leading marketing data owners and leveraging extensive knowledge of the make-up of the related databases, Dataphoria build data-sets according to the objectives of each marketing list campaign.

To ensure effectiveness, a data selection matrix allows for testing of list source, selection variables (behavioural  / demographic) and creative in parallel.  All within a low volume, low risk campaign.

List selections can also be built on the on results of customer profiling.  This process can harness a blend of consumer behaviour, demographic and survey response attributes to improve targeting.

For ongoing campaigns, building a longer-term data strategy is recommended to enable performance improvements.

By understanding your campaign objectives, Dataphoria assist in careful, strategic marketing data selection to improve marketing list performance.  We also ensure your campaign will be Privacy compliant.  It is worth noting that we are a trusted provider of Privacy and cyber training resources for the Fundraising Institute of Australia.

You may also want to consider whether marketing lists or opt-in leads will be more effective for your campaign.

 

Data strategy

Dataphoria assist our clients in building a relevant and cost-effective data strategy with which to find and keep profitable customers. These stratagies are designed according to your campaign objectives.  For example:

  • A mail and/or telemarketing list solution designed for ongoing improvements across campaigns
  • A customer analysis and segmentation plan
  • The pinpointing of the customer segment with the highest propensity to respond to a promotion

These strategic processes involve gaining a deep understanding of the business outcomes you are seeking and the data you already hold.

Contact us today to discuss how we might help your next marketing list campaign.

Marketing list campaign strategy

Typical marketing list selection strategy

Dataphoria notification statement

Dataphoria notification statement:Where data is received through this website, it will be used in relation to the purpose for which it was provided only, which may relate to:

Data is only disclosed by Dataphoria to third parties where they have a valid reason for receiving the data

Based on some of the activities carried out by Dataphoria and our client, Dataphoria may from time-to-time disclose personal data to a party that is overseas, where it is reasonably required for the related purpose.

The countries in which these recipients are located may include New Zealand, America, The United Kingdom, Singapore, Hong Kong, Japan, China, Dubai and other countries, where this is required. Dataphoria take reasonable steps to ensure the related overseas entities do not breach the APPs.

Dataphoria have taken reasonable steps to implement practices, procedures and systems relating to our functions and activities that will help to ensure that Dataphoria, our suppliers and our clients comply with all Privacy and related Acts and that we will be able to deal with enquiries or complaints in relation to our compliance.

Dataphoria take reasonable steps to protect the personal data we collect from misuse, interference and loss and to protect it from unauthorised access, modification or disclosure.

When Dataphoria no longer require data we take reasonable steps to ensure that we destroy or de-identify the data.

Data is held securely by Dataphoria for the purposes it was provided by the related third parties until such time that it is no longer reasonably required. As individuals contact Dataphoria to request suppression from our databases and those of our related suppliers, this time period may be quite long. This allows for suppressions to occur when a related request is made. It also enables us to help our clients to restrict the frequency with which they contact individuals regarding their services.

Data held may include, from time-to-time, both personal and sensitive information, where the data is reasonably required to carry out our activities and where the data has been provided to us in such a way that the provider has warranted that they have not breached the Privacy Act 1998 (Cth) or the APPs in collecting or passing on the information.

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