NAVIGATION

Data append

Data append is the process of enriching a customer / prospect database with market intelligence.

Typical benefits of data append are based around:

  • Validation / verification of the currency of marketing data
  • Improved contact and response rates through the use of message personalisation / new contact mediums
  • Building a greater understanding of customers / prospects to enable a more meaningful marketing approach
  • The append of segmentation variables to enable data selection from within a database
  • Establishing intelligence around market size / market penetration / customer makeup
  • Validating the data you hold
Segmentation

A tailored solution can be built around your goals using combinations of existing variables from market and bespoke data capture.

Business enhancement variables include:

  • Business size (by employee number / annual revenue)
  • Industry (using standardised / bespoke classifications)
  • Decision maker names and job titles
  • Buying preferences and timings
  • Telephone number
  • Company age

Consumer enhancement variables include:

  • Household income
  • Age
  • Geo-demographics / socio-economic status
  • Property value
  • Marital status
  • Aggregated credit risk
  • Delivery Point ID
  • Director – Yes / No

Solutions will be built on demand and according to your requirements

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Contact us online or call us today on 1300 537 787 to find out how we could assist you in enriching your data.

Dataphoria notification statement

Dataphoria notification statement:Where data is received through this website, it will be used in relation to the purpose for which it was provided only, which may relate to:

Data is only disclosed by Dataphoria to third parties where they have a valid reason for receiving the data

Based on some of the activities carried out by Dataphoria and our client, Dataphoria may from time-to-time disclose personal data to a party that is overseas, where it is reasonably required for the related purpose.

The countries in which these recipients are located may include New Zealand, America, The United Kingdom, Singapore, Hong Kong, Japan, China, Dubai and other countries, where this is required. Dataphoria take reasonable steps to ensure the related overseas entities do not breach the APPs.

Dataphoria have taken reasonable steps to implement practices, procedures and systems relating to our functions and activities that will help to ensure that Dataphoria, our suppliers and our clients comply with all Privacy and related Acts and that we will be able to deal with enquiries or complaints in relation to our compliance.

Dataphoria take reasonable steps to protect the personal data we collect from misuse, interference and loss and to protect it from unauthorised access, modification or disclosure.

When Dataphoria no longer require data we take reasonable steps to ensure that we destroy or de-identify the data.

Data is held securely by Dataphoria for the purposes it was provided by the related third parties until such time that it is no longer reasonably required. As individuals contact Dataphoria to request suppression from our databases and those of our related suppliers, this time period may be quite long. This allows for suppressions to occur when a related request is made. It also enables us to help our clients to restrict the frequency with which they contact individuals regarding their services.

Data held may include, from time-to-time, both personal and sensitive information, where the data is reasonably required to carry out our activities and where the data has been provided to us in such a way that the provider has warranted that they have not breached the Privacy Act 1998 (Cth) or the APPs in collecting or passing on the information.

COOKIES & OTHER WEB TECHNOLOGIES

We, as well as third-parties including website analytics, optimization, and marketing partners, may use Internet technologies, such as cookies to collect information about your computer or device and your online activity.

Generally, cookies are text files that are placed in your device’s browser. Cookies can be used to link your usage across different web pages, websites and browsing sessions and to personalize and improve your experience on the website(s) you visit.

Third-party cookie and tracking technology use: Our partners and the advertising service providers use these cookies and other Internet technologies to help us to create and present marketing offers that would be of interest to you and our current and future customers, and to deliver offers to you based on your interests across the various websites you visit beyond the Dataphoria.com.au domain.

Our Website may use Facebook and Google re-targeting cookies, to enable us to market to you with promotions after you have visited our website, in order for us to remind you of the reasons we wish for you to work with us or to advertise different offerings to you.

Our Website may use Google Analytics, in order to better understand your use of our Website. Google Analytics collects only the IP address assigned to you on the date you visit a website, rather than your personal information.

You may refuse cookies in your browser by disabling cookies. Most browsers accept cookies automatically, but may be configured not to do so or to notify the user when a cookie is being sent. You will need to manage your cookie settings for each device and browser that you use.

Our full Privacy Policy is available here on this website or in soft or hard copy, where an individual provides related contact details. There will be no charge for the provision of a copy of this policy. Should you have any questions regarding privacy, please contact us directly.