NAVIGATION

Dataphoria Digital – programmatic display advertising

If you can’t truly measure it, don’t run it!

For too long, advertising agencies have convinced clients to measure digital advertising using outdated metrics.

The advertising landscape is changing more rapidly than ever. Digital advertising is a two-way medium.

Accept no substitute… branding is no longer an acceptable line item for your budget.

What is digital display advertising?

Digital display advertising refers mainly to ads on websites.

Traditionally, these were “banner ads,” but the range of sizes, shapes and interactivity is expanding.

What is programmatic?

Rather than using a team of media buyers to optimise your ad-spend, programmatic advertising is continually optimised in real time using artificial intelligence to reduce the effective cost-per action.

The Dataphoria Digital objective is to provide a digital display advertising offering, with:

  • Commercials based on your targeted cost per action
  • Low risk investment with stops in place
  • Low resource requirements in terms of creative
  • Realtime optimisation (programmatic)
  • Cross-device retargetting
  • Measurability in terms of true ROI
  • Transparency: visibility of total cost of advertising, enabling simple cost-per-action measurements
  • True AI: more “I” (intelligence) than “A” (artificial)

ROI

We combine everything you need into a simple offering:

  • Careful selection of cutting edge marketing techniques
  • Powerful technology
  • Choice of channels, target topics, content keyword (exclusions / inclusions)
  • Leverage existing online and offline activities

Please submit your details to learn more.

    First Name*

    Last Name*

    Company*

    Phone*

    Email*

     Dataphoria notification statement




    Dataphoria notification statement

    Dataphoria notification statement:Where data is received through this website, it will be used in relation to the purpose for which it was provided only, which may relate to:

    Data is only disclosed by Dataphoria to third parties where they have a valid reason for receiving the data

    Based on some of the activities carried out by Dataphoria and our client, Dataphoria may from time-to-time disclose personal data to a party that is overseas, where it is reasonably required for the related purpose.

    The countries in which these recipients are located may include New Zealand, America, The United Kingdom, Singapore, Hong Kong, Japan, China, Dubai and other countries, where this is required. Dataphoria take reasonable steps to ensure the related overseas entities do not breach the APPs.

    Dataphoria have taken reasonable steps to implement practices, procedures and systems relating to our functions and activities that will help to ensure that Dataphoria, our suppliers and our clients comply with all Privacy and related Acts and that we will be able to deal with enquiries or complaints in relation to our compliance.

    Dataphoria take reasonable steps to protect the personal data we collect from misuse, interference and loss and to protect it from unauthorised access, modification or disclosure.

    When Dataphoria no longer require data we take reasonable steps to ensure that we destroy or de-identify the data.

    Data is held securely by Dataphoria for the purposes it was provided by the related third parties until such time that it is no longer reasonably required. As individuals contact Dataphoria to request suppression from our databases and those of our related suppliers, this time period may be quite long. This allows for suppressions to occur when a related request is made. It also enables us to help our clients to restrict the frequency with which they contact individuals regarding their services.

    Data held may include, from time-to-time, both personal and sensitive information, where the data is reasonably required to carry out our activities and where the data has been provided to us in such a way that the provider has warranted that they have not breached the Privacy Act 1998 (Cth) or the APPs in collecting or passing on the information.

    COOKIES & OTHER WEB TECHNOLOGIES

    We, as well as third-parties including website analytics, optimization, and marketing partners, may use Internet technologies, such as cookies to collect information about your computer or device and your online activity.

    Generally, cookies are text files that are placed in your device’s browser. Cookies can be used to link your usage across different web pages, websites and browsing sessions and to personalize and improve your experience on the website(s) you visit.

    Third-party cookie and tracking technology use: Our partners and the advertising service providers use these cookies and other Internet technologies to help us to create and present marketing offers that would be of interest to you and our current and future customers, and to deliver offers to you based on your interests across the various websites you visit beyond the Dataphoria.com.au domain.

    Our Website may use Facebook and Google re-targeting cookies, to enable us to market to you with promotions after you have visited our website, in order for us to remind you of the reasons we wish for you to work with us or to advertise different offerings to you.

    Our Website may use Google Analytics, in order to better understand your use of our Website. Google Analytics collects only the IP address assigned to you on the date you visit a website, rather than your personal information.

    You may refuse cookies in your browser by disabling cookies. Most browsers accept cookies automatically, but may be configured not to do so or to notify the user when a cookie is being sent. You will need to manage your cookie settings for each device and browser that you use.

    Our full Privacy Policy is available here on this website or in soft or hard copy, where an individual provides related contact details. There will be no charge for the provision of a copy of this policy. Should you have any questions regarding privacy, please contact us directly.