NAVIGATION

Warm transfer: real-time lead conversion

What is a warm transfer and how will it boost sales conversion?

You’ve probably experienced a warm transfer at some point. For example, imagine you were on a call and the offer was a good fit for you and the agent offered to transfer you across to an expert. This process probably felt smooth, and you appreciated their interest in working with you.

The challenge

However, you’ve likely also noticed that traditional outbound list calling and lead generation calling results in wasted leads, as contact rates hover around 50%. This is mainly due to the fact that fewer people answer unknown calls, due to scams and many prefer texting over voice calls.

This means you are paying for a pool of contacts that are a challenge to convert with digital methods.

How warm transfers make a difference

Fortunately, warm transfers offer a solution by gaining live interest from prospects. By transferring the call straight to your sales team, when they are ready to speak, you increase your chances of success.

Key benefits at a glance:

Increased conversion: Connect with interested leads on the first interaction.
Better productivity: Spend less time dialling voicemails and only speak to engaged leads.
Higher returns: Concentrate on prospects with high chance of converting and waste less budget.
Fully compliant: Call centre transfer activity will only occur in line with ACCC telemarketing guidelines.

Why warm transfers?

Warm Transfer

Warm Transfer

Boost call success with Dataphoria pay-per-transfer model

Our warm transfer program captures real-time intent to improve lead conversion in the moment, allowing you to focus on an engaged and qualified pipeline. To achieve this, our warm transfers start by capturing an opt-in through telephone surveys.

Once the consumer meets your requirements and shows an interest in the offer, they are transferred in real-time to your sales team, ready for immediate engagement. This approach means you only pay per call transferred, reducing budget risk.

Real-time warm transfer

Real-time warm transfer

Frequently asked questions

Are the calls targeted?

We will only serve your question to people that meet your target criteria. This is often based on factors such as age, gender or location, ensuring you speak to your target audience.

What if the prospect isn't ready to talk right now?

Since not every prospect will have time to speak immediately, these prospects can instead be provided on a cost-per-lead basis for your team to call later.

Do I pay for the calling data list?

You just pay for specific, agreed upon actions, which are typically warm call transfers of leads. Additionally, all list sourcing is organised for you, to make the process turn-key.

Do I need to commit to hiring the call centre?

Your only commitment will be to buy the minimum quantity of warm transfers and/or leads.

I have more questions. What next?

That’s great. Please feel free to get in touch, and we will be happy to discuss your campaign goals and answer your questions.

FAQ

Warm transfer Q&A

Why not get in touch with Dataphoria to evaluate whether warm transfers could work for your campaign.

Reach out here or learn more about improving your call centre scripts here.

The Seamless Warm Transfer

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