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Insights (Blog)

What is customer profiling and how does it actually help a business?

by superadmin on May 10, 2014 in Uncategorised

Profiling enables marketers to gain meaningful insights into market segments through comparing them to an external data universe.

Key benefits:

  • Find more prospects that fit the profile of profitable customers / campaign responders
  • Prioritise your campaign to reach the low hanging fruit first
  • Tailor meaningful messages to your target market by getting closer to your customers
  • Understand the difference between market segments and learn how segmentation might assist you to reach your goals

Dataphoria work with key partners to build profile reports and insights around consumer and business databases.

Consumer profiling:

  • What you will need: Consumer addresses (providing names also enables additional insights)
  • What you can learn:  How customer segments compare to the population in terms of wealth, age, interests, profession, disposable income, investments, home ownership, household composition, credit risk, shopping preferences and habits, direct responsiveness

Business profiling:

  • What you will need: business names & addresses
  • What you can learn: How your customers compare to Australian businesses in terms of industry, business size, location, branch/franchise Vs. head office

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