Brendan Griffiths – Market Insights Analyst, Red Energy
A strong relationship has been formed between key personnel from Dataphoria and the Red Energy team. Through building a thorough understanding of the Red Energy business, solutions have been developed to answer critical business requirements over 8 years.
A range of services have been provided, including:
- Profiling customers that are churning to competitors to understand the relationship between various geodemographic segmentation variables and those individuals leaving to specific competitors
- Providing a range of opt-in lead generation solutions
- Building a solution to enable continual sales and marketing communications to individuals that are not currently customers of Red Energy, which also excludes consumers that have recently been marketed to, in line with related energy legislation, Privacy laws and other related Acts
- Establishment of actionable ways to market to consumers based on key life-stage triggers and projected energy consumption
- Provision of prospecting data, including key decision makers, for key business marketing segments